There’s no doubt that online advertising is becoming more and more intrusive. From pop-ups to autoplay videos, it’s hard to escape ads when you’re browsing the internet. And people are starting to take notice. A recent study by the research firm eMarketer found that Americans are now spending less time online than they used to, due in part to their growing frustration with online ads. It’s not just that ads are getting more intrusive; it’s also that they’re becoming less effective. More and more people are using ad blockers and those who don’t are becoming desensitized to the point where they simply tune out ads altogether. So what does this mean for the future of online advertising? Are Americans simply going to have to accept that ads are here to stay, or will they find a way to fight back?
The numbers don’t lie
The numbers don’t lie: 83% of Americans say they have had enough of online ads, according to a new study from AdBlock Plus and PageFair. The study also found that 54% of Americans use ad blockers, and that ad blocker usage has grown by 41% in the past year.
It’s no wonder that Americans are fed up with online ads. We are bombarded with them everywhere we go, and they are often intrusive and annoying. What’s more, many ads are not relevant to our interests or needs.
The good news is that there are ways to block ads so that you can browse the web without being interrupted by them. If you’re ready to get rid of online ads for good, read on to find out how to block them in your web browser.
Ad blocking: the bigger picture
Though ad blocking is nothing new, its recent growth in popularity has many wondering if Americans have finally had enough of online ads. A study by eMarketer found that nearly one-quarter of U.S. internet users will use an ad blocker in 2017, up from 21% last year.
There are a number of factors driving this increase, chief among them being the growing use of mobile devices. Ad blockers are now available for both desktop and mobile browsers, making it easier than ever to block unwanted ads. In addition, many people are simply fed up with the increasing number and intrusiveness of online ads.
The rise of ad blocking is having a major impact on the online advertising industry, which is struggling to find ways to reach consumers who are using ad blockers. This is especially true for small businesses and publishers who rely on advertising revenue to support their operations.
The good news is that there are a number of ways to get around ad blockers, including native advertising, sponsored content, and creating compelling content that people actually want to see. The key is to understand the needs and wants of your audience and then create an advertising strategy that meets those needs without being intrusive or annoying.
What steps can you take to control your data?
There are a number of steps you can take to control the data that is collected about you online:
- Manage your privacy settings on social media platforms.
- Be selective about the information you share online.
- Use a VPN to encrypt your internet traffic and protect your privacy.
- Use ad blockers and other tools to limit the amount of data collected about you by advertising companies.
By taking these steps, you can help to protect your privacy and limit the amount of data that is collected about you online.
Don't rely on default settings
The internet is awash with ads. They’re everywhere you look, and they’re often intrusive and difficult to avoid. It’s no wonder that Americans are growing tired of online ads.
A recent study found that nearly two-thirds of Americans say they have had enough of online ads. The study, conducted by the ad-blocking firm Adblock Plus, found that 64% of respondents said they would like to see less advertising online.
This sentiment was especially strong among millennials, with 71% saying they’d like to see less advertising online. Gen Xers and baby boomers were also tired of online ads, but to a lesser extent, with 60% and 58% respectively saying they’d like to see less advertising.
Not surprisingly, the study found that the use of ad blockers is on the rise in the United States. 41% of respondents said they currently use an ad blocker, up from 37% in 2017.
So what can be done about this problem? For starters, don’t rely on default settings. Many internet browsers and ad networks have settings that allow you to opt-out of some or all targeted advertising. You can also install ad blockers that will prevent most ads from being displayed.
If you’re concerned about supporting the websites you visit, you can whitelist your favorite sites so that they still receive revenue from advertisements even if you block other ads. And if you really can’t stand ads, you can always pay for a subscription that will remove them entirely.
Use your adblocker in the way that works for you
There are a lot of ways to use an adblocker. Some people use them to block all ads, while others only block certain types of ads. Some people use them to block ads on specific websites, while others use them to block all ads on all websites.
Whatever your reason for using an ad blocker, there is a way that works for you. If you want to block all ads, you can do that. If you only want to block certain types of ads, you can do that too. And if you only want to block ads on specific websites, you can do that as well.
The important thing is that you find a way to use the adblocker that works for you and makes your browsing experience better.
Take your privacy into your own hands
It seems that everywhere we turn, we are bombarded with ads. They’re on TV, on the radio, in our email inboxes, and even popping up as we browse the internet. It’s no wonder that many Americans are feeling overwhelmed and even annoyed by the constant stream of marketing messages.
But what can be done about it? Some people have decided to take matters into their own hands and fight back against unwanted advertisements. There are now a number of ways to block ads online, whether you’re using a desktop computer or a mobile device.
There are several browser extensions that can help you block ads, such as AdBlock and uBlock Origin. These work with most major browsers, including Chrome, Safari, Firefox, and Edge. Once installed, they will automatically block ads from appearing on websites that you visit.
If you’re using an iPhone or iPad, there are a few different apps that can block ads in Safari. 1Blocker is one popular option; it’s free to download and easy to use. For Android users, there are a number of ad-blocking apps available on the Google Play store.
By taking these steps, you can take back control of your online experience and reduce the amount of advertising that you’re subjected to on a daily basis.
Use a VPN
There are many ways to avoid online ads, but using a VPN is one of the most effective. A VPN can encrypt your traffic and make it difficult for ad networks to track you. Additionally, a VPN can help you access blocked websites and content.